VIRTUAL REALITY
Company style business plan
TRADEMARKS
STRATEGY
Appropriate company name
TACTIC
Visual (captures the key focus of how we present our designs)
Rise (elevating visuals into 3D form and Rising above the ordinary as we are using advanced technology)
Innovating
Architects (no misunderstanding of our services)
-
3 words to create a memorable brand
-
Ability to create an acronym for it (VRA)
Logo in keeping with company brand
Purchase the rights for the use of our logo graphic
Made from our consistent colour scheme and font
3 different variations (Full logo, acronym, only icon) which makes our logo adaptable for different uses.
Appropriate font that is related to the company
The font was chosen due to its professional and contemporary style, which represents our modern, future focussed and evolving company
COLOUR SCHEME
Overall the consistency of our colour scheme was executed to immediately brand our company as approachable, creative but primarily professional.
This embodies our ethos as a company – to create an excellent architect/client relationship.
STRATEGY
TACTIC
Our brand will have a cohesive and consistent colour palette
Chosen 5 colours for our brands colour palette which we have used throughout the website, logo, business cards, presentation boards, and other relevant
Welcoming yet professional colours that are inviting for website users
Use of muted colour palette that is engaging yet subtle.
IMAGES
STRATEGY
Consistent colours for photographs/videos
TACTIC
Black and White photographs to focus on the subject not on the distractions of a multitude of colours (that potentially would be more compelling).
When relevant – use clay rendered models to also focus the user on the spaces and design rather than colours and materiality.
Produce custom icons for text
Illustrated graphics to immediately demonstrate what the associated text is discussing
Minimal approach for graphics and information, in order to be clear and direct for users to navigate our website
Succinct text
Strong use of visuals
Use of hover boxes to keep relevant text and images together
Personal photographs of Our Team
Friendly photographs to display our personal approach to clients as a cohesive team
Approachable for both clients and potential employees
VIDEO
STRATEGY
TACTIC
Immediately informative video for home page
Video displays:
-
The team
-
Our work
-
Our USP (virtual reality)
Interactive and captivating start to the website which should interest users.
Videos of our models
Instantly demonstrates the content of the project in an engaging and informative style