Marketing Research

Ensuring that our company can be reached by as many people as possible, it’s important that research is done as to how architecture firms market themselves.

1. Understanding our clients

-what kind of company will we be creating? -what kind of people will we want to choose our business (commercial Developers, people building homes for themselves)

2. Website

A Website is the best way to showcase the past work and ethos of the company, ensuring we have a visually strong and informative site may put us ahead of competing firms.

-the site should have a portfolio section where clients can see past projects

-an explanation of the business

-contacts allowing the potential Clients to inquire

-continuity between the website helps create a brand for yourself. It gives the company visual identity.

3. Social Media

As it is the 21st century, social media is a great was to reach more people And a further opportunity to showcase our work.

-again, it is important to know what kind of clients you are targeting as social media may be irrelevant for us as a business.

4. Partner with specialist

For us, this would be a very important and relevant way of marketing ourselves as a company. Having a partnership with a specialist allows us to share equipments, softwares and skills that Would benefit us.

-in our case, we would try partner with a VR company, this would cut costs for training and equipment.

-it also opens a door to more clients that can be referred to you through The partnering company

5. Contact press/publications

-having your work showcased in relevant journals is a good way of sharing the work you do with the kind of people that would be interested. (I.e. architecture journal magazine)

6. A name that represents your brand

-your name will represent the brand, the name should be relevant to the individual company.

Edited by Poppy Webb